Facebook Ads and Sponsored Stories Are Now Running On Zynga.com, Previewing A FB Ad Network

Zynga.com is now running Facebook ads and Sponsored Stories, a revenue split partnership the two companies outlined in Facebook and Zynga's S-1s over the last year. The ads appear in the Zynga right sidebar, and use the same personalized targeting exhibited by ads on Facebook.com. This agreement allows Zynga to better monetize its standalone site without the need for expanding its sales force, and meanwhile Facebook essentially gets free money. The exact percentages of the revenue split have not been disclosed. The set up gives the world a look into what a Facebook ad network could look like across the web -- a move that could allow Facebook to leverage its vast store of biographical data and the social graph to boost revenues.

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